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The Anatomy of Search Engine Spam

por Helaine Gladys (2023-07-05)


Black hat SEO is endlessly fascinating phenomenon to study. This post is about some tactics they use to make their sites rank higher. The goal of blackhat SEO is to boost the search engine ranking of a page nobody particularly wants to see, usually ePharma, escort services, online casinos, shitcoins, hotel bookings; the bermuda pentagon of shady websites. The theory behind most modern search engines is that if you get links from a high ranking domain, then your domain gets a higher ranking as well, which increases the traffic. The reality is a little more complicated than that, but this is a sufficient mental model to understand the basic how-to. Creating a bot that spams links in forums, guestbooks, comment fields, wikis is a really old-fashioned method. These links were never intended for humans to click on, but for search engines to register. Some comment spam lingers as a mechanism for controlling botnets, sharing some of the cryptic eeriness of the numbers stations of the cold war. Th​is  data was g᠎en᠎er ated ᠎with GSA Content Gen er at or DE​MO​!


An often overlooked side of link rot is that when a site dies, links often linger to the domain. This allows a spammer to simply register that domain, and immediately have search engine clout. This seems like a fairly low-level problem, probably won’t be fixed without changes to DNS or the way HTML addresses resources. This is another way of piggybacking on a domain’s ranking. Especially in older websites you can find strange hidden links. "display: none"), or they may be hidden from the human editor (perhaps 400 blank spaces to the right of a line of text). This seems to be manual work. There are websites full of almost nothing but links to similar websites. Not intended for humans, but for search engines. The pages appear dynamically generated with wildcard subdomains, almost invariably on cheap clounds and with cheap tlds. Alone this isn’t very useful, but combined with some of the other techniques, appears to act as a sort of lens, magnifying the ranking of a target domain. Among newer websites, there are a lot of hacked wordpress instances, anyone with a web server will see probes for wordpress vulnerabilities several times per hour. What happens when they succeed is often not immediately noticeable, but often hundreds or thousands of pages are added, hidden, full of link spam, taking the same rough shape of the link farms mentioned previously. Online casinos almost seem to have marketing as their primary expense, and have been observed sponsoring open source projects in exchange for a link to their domains. It may of course be hard to reject money, especially when in need, but at the same time, but maybe this practice should be stigmatized more than it is. There are no doubt other techniques being used as well, but these appear to be the most common. It’s an uphill battle, but knowing is a big part in combating this problem.


It was first introduced for sale in the USA in 1999. There are many variants currently available including a diesel-powered Focus. It is also available in an all-electric version, built to compete with the Nissan Leaf and Chevrolet Volt. One of the most iconic vehicles ever produced by Chevrolet was the Belair. Manufactured between 1955 and 1957 it will always be remembered for its fantastic trim and those beautiful pointy tailfins. Still going strong today, the Dodge Grand Caravan was introduced in 1984 and is considered to be one of the first minivans ever produced. With a production span running for 39 years (1960 to 1999) the 454 SS was one of Chevrolet's main pick-up truck models. It’s ability to handle tough off-road tracks greatly increased in 1989 when the new fourth-generation model received a fully independent front suspension. This light commercial van was first produced by Ford in 1965 and remains an important model in their lineup to this day.


In fact, over the years, Ford has sold over 8 million Transits. The vehicle is currently in its fourth generation. Produced between 1988 and 1991, the Chevrolet K5 Blazer was a capable off-road vehicle. Blazers offered four-wheel drive with either a 5.7-liter or 6.2 small block Chevrolet engine. The suspension came in the form of leaf springs both front and back which helped the Blazer’s frame-on-body design, adding much stability. The Colorado is a pickup truck in the mid-sized segment. It has been produced by Chevrolet since 2003. It is available as both a 2-door regular cab, 4-door extended cab and 4-door crew cab. The Challenger was first introduced in 1970 as a muscle car. The top of the range model from this era was powered by a 6.98-liter Chrysler Hemi engine. The second generation of the Challenger moved away from the muscle car market. It was produced between 1978 and 1983 and sold in the compact car market.


Then in 2008, the brand was reintroduced by the Chrysler group, again as a muscle car. Since reintroduction, over 400,000 Challengers have been sold. Another one of Ford's big selling models, the Taurus first entered production in 1986. Currently in its six generation, the car competes in the full-sized car segment. In the last five years, over 400,000 units of this model have been sold in America alone. Interestingly, the seventh generation Taurus is currrently only available in China. The Silverado 1500 Z71 is an excellent off-roader, thanks mainly to its purpose-built off-road suspension, a locking differential and of course some V8 Chevrolet power on demand. The Z71 package can be added to any 1500 Silverado turning this popular pickup into an off-road beast. Of course, it's not too shabby on the road either! An SUV first produced by Ford in 1991, the Explorer currently competes in the full-size crossover SUV market. It is in its fifth generation.



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